Etele Plaza
Hungary’s first smart plaza located in the immediate vicinity of Etele square, Kelenföld offers an outstanding range of stores and services, featuring unique digital and architectural solutions.
The exterior design of Etele Plaza is dominated by the largest curtainwall structure of Hungary above the main entrance, and the retracted metal boxes that jump out from the facades. The spacious food court directly connected to the green-roofed terraces features the latest shopping centre design. In addition to the shops, there is a wide range of food outlets, restaurants, cafés, fitness facilities, a children’s play area and services in the shopping and entertainment centre with a rentable area of 55,000 sq m. Moreover, the Etele Cinema takes the movie experience to a new level in the complex.
Etele Plaza is located at the largest multimodal transportation hub in Hungary. Built at the meeting point of Kelenföld railway station, metro line 4 and the approach section of M1-M7 motorways, Etele Plaza can be accessed in just 10 minutes from downtown Budapest. Due to its location, Etele Plaza attracts thousands of customers every day from the capital, the suburbs and the further towns that are easily accessible via the transport hub. The immediate catchment area of the new centre is one of the most densely populated areas of Budapest, where some 235,000 people live. Residents of this district represent 125% of the nation’s average purchasing power with a relatively low retail supply.
In line with the BREEAM Very Good certification, special attention was paid to ensuring easy accessibility, minimizing light pollution as well as direct environmental impact, incorporating durable materials and promoting waste reduction and reuse. In accordance with the rating, the tenants also focused on sustainability during the realisation of the stores. Nearly 4,000 sqm of green space, ornamental grasses, shrubs, and trees awaits visitors at the environment friendly shopping and entertainment centre.
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Octogon special publication
