ETELE Plaza
ETELE Plaza, Hungary’s first smart shopping centre, welcomes visitors in Kelenföld, in the immediate vicinity of Etele Square, with an outstanding retail and service offering complemented by unique digital and architectural solutions.
The exterior appearance of ETELE Plaza is defined by the dynamic interplay of elegant box-like structures and Hungary’s largest continuous glass façade. Featuring a spacious food court level with direct terrace access and a green roof, the complex represents the latest generation of shopping centre design. The 55,000 sqm leasable retail and entertainment destination offers, in addition to a diverse retail mix, a supermarket, restaurants, cafés, a fitness centre, a children’s play area and a wide range of services. Etele Cinema, operating within the plaza, elevates the movie-going experience to a new level.
The building is located at Hungary’s largest multimodal transportation hub and can be reached directly from the city centre in as little as 10 minutes. Positioned at the intersection of Kelenföld Railway Station, Metro Line 4 and the capital’s inbound section of the M1–M7 motorways, the shopping centre attracts tens of thousands of visitors daily from Budapest, the metropolitan area and regional cities easily accessible via the multimodal transport hub. ETELE Plaza’s primary catchment area is one of Budapest’s most densely populated districts, home to approximately 235,000 residents. The local population benefits from purchasing power at 125% of the national average, combined with previously relatively limited retail supply.
ETELE Plaza has received internationally recognized certifications. In addition to the BREEAM In-Use Outstanding rating, the building achieved the BREEAM In-Use Outstanding Asset Performance certification in 2025. The project reached an 87% GRESB score and holds Access4You Gold certification, confirming its accessible and user-friendly design. ETELE Plaza is aligned with EU Taxonomy requirements, and operations are supported by an ISO 14001 environmental management system.
