25/04/2022 Etele Plaza named ‘Best of the Best Retail Development’ at HOF Awards

Etele Plaza has received a HOF Award in the ‘Best of the Best Retail Development’ category, according to a press release sent to the Budapest Business Journal.

The HOF Awards attracts the leading real estate industry players from around the CEE region. The Best of the Best Hall of Fame Awards serves as the slimax of the CIJ Awards series, pitting the winning projects and companies from the region against each other to determine who the “Best of the Best”  are. This year’s event featured entries from the Czech Republic, Hungary, Poland, Romania, Serbia, and Slovakia. A selected group of real estate leaders from the region’s voted as a jury in combination with votes from CIJ readers.

Etele Plaza, opened last September in Kelenföld, Budapest. The shopping center’s main entrance welcomes visitors with the largest curtainwall structure in Hungary above the main entrance. The interiors including the fashionable corridors, an elegant lobby, attractive decor, and a carefully designed food court directly connected to the green-roofed terraces represent the latest generation of shopping center design in Hungary. In addition to the shops, the plaza offers a wide range of food outlets, restaurants, cafés, fitness facilities, a children’s play area and a cinema as well.

Hungary’s first smart plaza is looking to provide a personalized shopping experience to customers through its proprietary mobile app and cloud-based services. Etele Plaza helps visitors navigate and find the ideal parking space, and leads them to the selected shops while offering tailor-made deals for each customer. Several benches with USB ports are available in the shopping center, while at the information desk, a Hungarian-speaking Pepper robot will guide customers on their way.

The plaza has also introduced Ariadné to the public, a ground-breaking Hungarian invention to help the blind and visually impaired, developed by the engineers at Óbuda University.

“Etele Plaza has been recognized numerous times by the international real estate industry, but competing with the best and winning is always an extraordinary moment. We are truly honored to receive this prestigious award. At Futureal, one of our priorities continues to be to create value in the commercial real estate sector and to implement exemplary projects such as Etele Plaza, the first smart plaza in Hungary”, said Márk Balástyai, project director of Etele Plaza.


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