Property-forum.eu: Accor signs first Tribe hotel in Hungary
Accor announced the signing of the first Tribe hotel in Hungary in partnership with local real estate developer Futureal. The 250-room Tribe hotel will open in Budapest at the end of 2023. The project is a major milestone in Futureal’s operation as part of its new business line focusing on hotel developments.
Accor is stepping up its ambition in the lifestyle market with the expansion of the Tribe hotel brand in Europe. The Group has established a partnership with Futureal for the first Tribe hotel not only in Hungary but also in Central and Eastern Europe. The new property will be located in the city centre in Kertész Street, one of the capital’s most frequented tourist areas. The construction work of the complex is expected to start at the end of 2021 with the opening forecast for 2023.
“Tribe is an alternative lifestyle hospitality brand with modern, unique and urban spaces designed in collaboration with local designers. The Tribe brand aims to surprise travellers with an original, exciting and carefully curated experience that focuses on style rather than price, making it a leader in the design-led affordable luxury lifestyle sector. The vibrant capital of Hungary, and the 7th district, is the perfect destination for this sophisticated and contemporary brand, and is sure to win the hearts of guests and locals,” says Frank Reul, Vice President Development, Accor Northern Europe.
The first Tribe in Hungary will offer over 250 rooms and spaces designed by the Puhl and Dajka Architects Studio to provide inspiring state-of-the-art technology and comfort. International design studios have contributed to the Hungarian hotel’s unique concept including DeSallesFlint Interior Design, as well as Nina Weinstein Lighting Design and Hilla Mayer Lighting Design. The investor of the hotel is Futureal Group, one of the leading real estate developers and investors in Central and Eastern Europe.
“Futureal is about to open a new chapter in its successful real estate operation of almost two decades as we are entering the hotel sector. As a result of careful preparation, deep market research and planning, our latest business line can start with a remarkable project in Hungary. We believe that we have found the right partner in Accor to introduce an exciting brand to the local market, and to create solid, long-term cooperation for realizing further developments,” says Tibor Tatár, CEO of Futureal.