South Buda City Center
Within the framework of the South Buda City Centre Development (DBVK), a new urban centre of Buda is being created in the area bordered by Kelenföld and Őrmező. In the immediate vicinity of Kelenföld Railway Station, which also handles international rail traffic, run the motorways connecting Budapest with Western and Southern Europe, as well as the main roads leading to them. Long-distance bus services to Western Hungary also depart from here. The terminus of Metro Line 4 is likewise located in this area, making it one of Central Europe’s largest and best-accessible multimodal transportation hubs.
The regeneration of Kelenföld represents one of Europe’s most ambitious brownfield developments integrating public transport infrastructure. The district’s new city centre is being continuously developed through a combination of public and private investments. The full project area covers 36 hectares, where more than 750,000 sqm of residential, office and retail properties are being developed in cooperation with other real estate developers.
As part of the large-scale South Buda City Centre Development, the Budapest ONE office building and the ETELE Plaza shopping and entertainment centre have been completed, serving as the business and commercial drivers of the new urban centre.
Budapest ONE
The iconic, sustainably designed and energy-efficient office complex offering panoramic views of Buda comprises more than 66,000 sqm and is located in Őrmező, at Hungary’s largest transportation hub. Situated at the intersection of Metro Line 4, Kelenföld Railway Station and the capital’s inbound section of the M1–M7 motorways, the complex can be reached directly from the city centre in as little as 10 minutes.
The development includes 3,500 sqm of retail and service space and is complemented by 2,500 sqm of landscaped green areas. Numerous shops and services operate on the ground floor of the office building, while the full offering of ETELE Plaza, also developed by Futureal is within walking distance for employees of Budapest ONE.
During the design of Budapest ONE, special attention was paid to ensuring that its striking architectural appearance would not visually dominate the surrounding residential area. The ribbon-like, undulating floor plan and façade were shaped to enable the most favourable site utilisation. The building was designed to achieve the most optimal form in terms of solar orientation, solar energy potential and natural airflow.
This groundbreaking office building was among the first in Hungary to obtain international WELL Building Platinum pre-certification, and its first phase was the first in the country to receive WELL’s highest Platinum certification. The development also earned the international WELL Health-Safety certification for safe operations. The second and third phases simultaneously achieved the BREEAM Excellent Design Stage environmental certification awarded to sustainable buildings.
Together with the honeycomb-inspired smart parking garage built in the immediate vicinity of the office building, Budapest ONE offers more than 1,200 parking spaces for those arriving by car. Electric charging stations are available for hybrid and electric vehicles, as well as for electric bicycles and scooters. The Parkl app facilitates parking by displaying the number of available spaces and guiding drivers directly to the appropriate spot.
Etele Plaza
ETELE Plaza, Hungary’s first smart shopping centre, welcomes visitors in Kelenföld, in the immediate vicinity of Etele Square, with an outstanding retail and service offering complemented by unique digital and architectural solutions.
The exterior design of ETELE Plaza is defined by the dynamic interplay of elegant box-like structures and Hungary’s largest continuous glass façade. Featuring a spacious food court level with direct terrace access and a green roof, the complex reflects the latest generation of shopping centre design. The 55,000 sqm leasable retail and entertainment destination offers, in addition to a diverse retail mix, a supermarket, restaurants, cafés, a fitness centre, a children’s play area and a wide range of services. Etele Cinema further elevates the movie-going experience.
Located at Hungary’s largest multimodal transportation hub, the building can be reached directly from the city centre in as little as 10 minutes. Positioned at the intersection of Kelenföld Railway Station, Metro Line 4 and the capital’s inbound section of the M1–M7 motorways, the shopping centre attracts tens of thousands of visitors daily from Budapest, the metropolitan area and regional cities easily accessible via the transport hub. ETELE Plaza’s primary catchment area is one of Budapest’s most densely populated districts, home to approximately 235,000 residents. The local population benefits from purchasing power at 125% of the national average, combined with previously relatively limited retail supply.
In line with the stringent requirements of the BREEAM In-Use Outstanding certification, special emphasis was placed on ensuring easy accessibility, minimising light pollution and direct environmental impact, incorporating durable materials and promoting waste reuse during the development of ETELE Plaza. In accordance with certification standards, tenants also prioritised sustainability in the fit-out of their stores. The environmentally conscious shopping and entertainment centre features nearly 4,000 sqm of landscaped green areas, where colourful plantings, ornamental grasses, shrubs and trees create a welcoming environment for visitors.
